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KitchenAid's First Ever TikTok Campaign
To boost brand recognition among Millennials and Gen Z, KitchenAid embarked on its first ever TikTok campaign. Our UCG initiative successfully engaged TikTok creators, encouraging them to craft innovative recipes using inspiring content from influencers and in-house created content. Participants not only had the chance to showcase their culinary skills but also the opportunity to be featured in our exclusive #MadeWithKitchenAid cookbook. The cookbook launched the following year as an exclusive from media partner, Taste of Home.
172.5 million impressions and 5 placements | +3.4% lift among new audience | Doubled TikTok following | Bizaare Voice Top 10
The winning recipes were made into a cook book
Had a Pinterest Board dedicated to the winning recipes
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And recreated by Taste of Home
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