Dino Buddies Brand Identity

Maxi Canada aimed to expand the reach of their dinosaur chicken nugget brand, Dino Buddies, with the objective of attracting acquisition interest from a larger manufacturer.

​

In my role, I spearheaded the creative development of the Dino Buddies brand for their website and organic social content. I crafted the visual identity and ambiance of Dino Buddies' social presence, strategically aligning it with content pillars, resulting in the remarkable growth of their follower count from zero to 36k.